{"id":32134,"date":"2024-07-20T06:00:00","date_gmt":"2024-07-20T04:00:00","guid":{"rendered":"https:\/\/sournews.gr\/?p=32134"},"modified":"2024-07-20T16:21:13","modified_gmt":"2024-07-20T14:21:13","slug":"%cf%83%ce%b5-%ce%b1%ce%bd%ce%b1%cf%80%cf%84%cf%85%ce%be%ce%b9%ce%b1%ce%ba%ce%ae-%ce%ba%ce%b1%ce%bc%cf%80%ce%ae-%ce%b7-%ce%b5%ce%bb%ce%bb%ce%b7%ce%bd%ce%b9%ce%ba%ce%ae-%ce%b6%cf%85%ce%b8","status":"publish","type":"post","link":"https:\/\/sournews.gr\/?p=32134","title":{"rendered":"\u03a3\u03b5 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03be\u03b9\u03b1\u03ba\u03ae \u00ab\u03ba\u03b1\u03bc\u03c0\u03ae\u00bb \u03b7 \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u0396\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1\n\u0391\u03c4\u03b1\u03bb\u03ac\u03bd\u03c4\u03b7\u03c2"},"content":{"rendered":"<div readability=\"141\">\n<p>\u03a3\u03b5 \u03bf\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc rebranding \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03bd\u03ad\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b7 \u03bc\u03c0\u03cd\u03c1\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bb\u03ba\u03bf\u03cc\u03bb \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc momentum \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1 \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03c5\u03c0\u03bf\u03bb\u03bf\u03af\u03c0\u03c9\u03bd \u03bc\u03c0\u03c5\u03c1\u03ce\u03bd, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03c0\u03bf\u03c5\u03ba\u03ac\u03bb\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b2\u03b1\u03c1\u03ad\u03bb\u03b9, \u03bc\u03b5 \u03ac\u03bd\u03bf\u03b9\u03b3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac Ho.Re.Ca. \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b7 \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u0396\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1 \u0391\u03c4\u03b1\u03bb\u03ac\u03bd\u03c4\u03b7\u03c2, \u03c0\u03b9\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03c9\u03c2 \u0395\u0396\u0391.<\/p>\n<p>\u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03bd\u03ad\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03c3\u03c4\u03bf \u03bd\u03b1 \u03bc\u03b5\u03b9\u03c9\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b6\u03b7\u03bc\u03b9\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03c5\u03c1\u03af\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03b7 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03b1\u03be\u03b9\u03cc\u03bb\u03bf\u03b3\u03b5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u0391\u03c4\u03b1\u03bb\u03ac\u03bd\u03c4\u03b7, \u03bc\u03b5 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03ad\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b5\u03bd\u03ce \u03b4\u03af\u03bd\u03b5\u03b9 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c3\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 130 \u03ac\u03c4\u03bf\u03bc\u03b1.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/sournews.gr\/wp-content\/uploads\/2024\/07\/cf83ceb5-ceb1cebdceb1cf80cf84cf85cebeceb9ceb1cebaceae-cebaceb1cebccf80ceae-ceb7-ceb5cebbcebbceb7cebdceb9cebaceae-ceb6cf85ceb8_669bc6b2b1c63.jpeg\" alt=\"\" class=\"wp-image-410174\"><\/figure>\n<\/div>\n<p>\u0397 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b4\u03b9\u03b5\u03c4\u03af\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b5\u03be\u03c5\u03b3\u03af\u03b1\u03bd\u03c3\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b5\u03be\u03ad\u03c4\u03b1\u03c3\u03b7\u03c2 \u03b4\u03bf\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd, \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c9\u03c2 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03bf\u03c0\u03cc\u03c4\u03b5 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c3\u03ba\u03bf\u03c0\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u00ab\u03c4\u03c5\u03c6\u03bb\u03ae\u00bb \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03cc\u03b3\u03ba\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd \u03ae \u03ac\u03bb\u03bb\u03c9\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ce\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd.<\/p>\n<p><strong>Ho.Re.Ca. \u03ba\u03b1\u03b9 \u03bc\u03c0\u03cd\u03c1\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bb\u03ba\u03bf\u03cc\u03bb<\/strong><\/p>\n<p>\u038c\u03c0\u03c9\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03b1\u03bd \u03c4\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03c2 \u03c4\u03b7\u03bd \u03a0\u03ad\u03bc\u03c0\u03c4\u03b7 \u03c4\u03bf \u03b2\u03c1\u03ac\u03b4\u03c5, \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b8\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c4\u03bf \u03c0\u03b9\u03bf \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c3\u03ae\u03bc\u03b1 \u03c4\u03b7\u03c2, \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bc\u03c0\u03cd\u03c1\u03b1 Pils Hellas \u03b4\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03b7\u03c2 Ho.Re.Ca. \u03c0\u03bf\u03c5 \u03ad\u03c9\u03c2 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03bc\u03b9\u03ba\u03c1\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1, \u03b5\u03bd\u03ce \u03c0\u03bf\u03bb\u03bb\u03ac \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 alcohol free, \u03c0\u03bf\u03c5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac.<\/p>\n<p>\u0397 \u03bc\u03c0\u03cd\u03c1\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bb\u03ba\u03bf\u03cc\u03bb \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bd\u03ad\u03bf trend \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03c4\u03ac\u03c3\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 3% \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03b7\u03c2 \u03bc\u03c0\u03cd\u03c1\u03b1\u03c2, \u03cc\u03bc\u03c9\u03c2 \u00ab\u03c4\u03c1\u03ad\u03c7\u03b5\u03b9\u00bb \u03c0\u03bb\u03ad\u03bf\u03bd \u03bc\u03b5 \u03b4\u03b9\u03c8\u03ae\u03c6\u03b9\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2, \u03b5\u03bd\u03ce \u03c3\u03c4\u03b7\u03bd \u0395\u0396\u0391 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c1\u03c5\u03b8\u03bc\u03cc \u03c0\u03b5\u03c1\u03af \u03c4\u03bf 60%, \u03bb\u03cc\u03b3\u03c9 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"996\" src=\"https:\/\/sournews.gr\/wp-content\/uploads\/2024\/07\/cf83ceb5-ceb1cebdceb1cf80cf84cf85cebeceb9ceb1cebaceae-cebaceb1cebccf80ceae-ceb7-ceb5cebbcebbceb7cebdceb9cebaceae-ceb6cf85ceb8_669bc6b2ce540.jpeg\" alt=\"\" class=\"wp-image-410175\"><\/figure>\n<\/div>\n<p>\u03a4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c3\u03c4\u03bf \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03bf \u03c3\u03c4\u03b7\u03bd \u0391\u03c4\u03b1\u03bb\u03ac\u03bd\u03c4\u03b7, \u03b7 \u0395\u0396\u0391 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ad\u03c3\u03c4\u03b7\u03c3\u03b5 \u03b4\u03c5\u03bf \u03bd\u03ad\u03b5\u03c2, \u03c5\u03c0\u03b5\u03c1\u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b5\u03c2 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2, \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03ad\u03b5\u03c2 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03cd\u03c1\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03c9\u03bd \u03cd\u03c8\u03bf\u03c5\u03c2 31,9 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03c0\u03bf\u03c5 \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c4\u03b7 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 2013-2023. \u03a5\u03c0\u03b5\u03bd\u03b8\u03c5\u03bc\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf 2023 \u03bf\u03b9 \u03bc\u03ad\u03c4\u03bf\u03c7\u03bf\u03b9 \u03c0\u03c1\u03bf\u03c7\u03ce\u03c1\u03b7\u03c3\u03b1\u03bd \u03c3\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03b5\u03c4\u03bf\u03c7\u03b9\u03ba\u03bf\u03cd \u03ba\u03b5\u03c6\u03b1\u03bb\u03b1\u03af\u03bf\u03c5 \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03b7\u03c4\u03ac \u03cd\u03c8\u03bf\u03c5\u03c2 3,5 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03b7 \u03bd\u03ad\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n<p><strong>\u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u2013 \u03a0\u03c9\u03c2 \u03ba\u03b9\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf 2024<\/strong><\/p>\n<p>\u03a4\u03bf 2023, \u03b7 \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u0396\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1 \u0391\u03c4\u03b1\u03bb\u03ac\u03bd\u03c4\u03b7\u03c2 \u03b5\u03af\u03c7\u03b5 \u03ba\u03cd\u03ba\u03bb\u03bf \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd 31,5 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 30,5 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03c4\u03bf 2022 \u03b5\u03bd\u03ce \u03c4\u03b1 \u03bc\u03b5\u03b9\u03ba\u03c4\u03ac \u03ba\u03ad\u03c1\u03b4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03b8\u03b7\u03ba\u03b1\u03bd \u03c3\u03b5 11,2 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 8,5 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03c4\u03bf 2022. \u03a4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03bc\u03b9\u03ba\u03c4\u03bf\u03cd \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03b8\u03b7\u03ba\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03ad\u03c6\u03c4\u03b1\u03c3\u03b5 \u03c3\u03c4\u03bf 35%, \u03b1\u03c0\u03cc 28% \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf. \u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b1\u03bd \u03c4\u03b1 \u03ba\u03ad\u03c1\u03b4\u03b7 \u03c0\u03c1\u03bf \u03c4\u03cc\u03ba\u03c9\u03bd, \u03c6\u03cc\u03c1\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c3\u03b2\u03ad\u03c3\u03b5\u03c9\u03bd (EBITDA) \u03c6\u03b8\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 1,8 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce, \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03b6\u03b7\u03bc\u03b9\u03ce\u03bd 1,8 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03c4\u03b7\u03bd \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/sournews.gr\/wp-content\/uploads\/2024\/07\/cf83ceb5-ceb1cebdceb1cf80cf84cf85cebeceb9ceb1cebaceae-cebaceb1cebccf80ceae-ceb7-ceb5cebbcebbceb7cebdceb9cebaceae-ceb6cf85ceb8_669bc6b30a703.jpeg\" alt=\"\" class=\"wp-image-91645\"><\/figure>\n<\/div>\n<p>\u039f\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2 \u03b6\u03b7\u03bc\u03af\u03b5\u03c2 \u03bc\u03b5\u03c4\u03ac \u03c6\u03cc\u03c1\u03c9\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 2,9 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03b1\u03c0\u03cc 5,7 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03c4\u03b7\u03bd \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7, \u03b5\u03bd\u03ce \u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c2 \u03b4\u03b1\u03bd\u03b5\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bc\u03b5\u03b9\u03ce\u03b8\u03b7\u03ba\u03b5 \u03c3\u03b5 23,5 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce, \u03b1\u03c0\u03cc 26,8 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 2022, \u03c0\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03ba\u03b1\u03c4\u03ac 3,3 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce. \u0392\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ac 6% \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03b8\u03b7\u03ba\u03b1\u03bd \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 \u03ba\u03b5\u03c6\u03ac\u03bb\u03b1\u03b9\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b1\u03bd\u03ae\u03bb\u03b8\u03b1\u03bd \u03c3\u03b5 9,9 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce, \u03bc\u03b5\u03c4\u03ac \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03b5\u03c4\u03bf\u03c7\u03b9\u03ba\u03bf\u03cd \u03ba\u03b5\u03c6\u03b1\u03bb\u03b1\u03af\u03bf \u03ba\u03b1\u03c4\u03ac 3,5 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce.<\/p>\n<p>\u039f \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u0395\u0396\u0391 \u039d\u03b9\u03ba\u03ae\u03c4\u03b1\u03c2 \u0391\u03c3\u03c0\u03b9\u03ce\u03c4\u03b7\u03c2 \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf 2024 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf 2023 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03ba\u03b1\u03c4\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03b7 \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03ce\u03c4\u03bf\u03c5 \u03b5\u03be\u03b1\u03bc\u03ae\u03bd\u03bf\u03c5. \u03a4\u03cc\u03c3\u03bf \u03bf \u03ba\u03cd\u03ba\u03bb\u03bf\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 (EBITDA) \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03c5\u03b8\u03bf\u03cd\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03c5\u03c3\u03b9\u03bd\u03ae \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac. \u03a3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c4\u03c1\u03b9\u03b5\u03c4\u03af\u03b1 \u03c4\u03b1 4 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf EBITDA.<\/p>\n<p>\u03a4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03c9\u03bd, \u03cc\u03c0\u03c9\u03c2 \u03b7 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Alcohol Free.<\/p>\n<p><strong>\u0399\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc<\/strong><\/p>\n<p>\u03a4\u03bf \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03ae\u03c4\u03b1\u03bd \u03c4\u03bf 1988 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c9\u03c2 \u03b8\u03c5\u03b3\u03b1\u03c4\u03c1\u03b9\u03ba\u03ae \u03b3\u03b5\u03c1\u03bc\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03bf\u03bc\u03af\u03bb\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03bc\u03c0\u03cd\u03c1\u03b1\u03c2 (Lowenbrau), \u03b5\u03bd\u03ce \u03ad\u03bd\u03b1 \u03c7\u03c1\u03cc\u03bd\u03bf \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03ad\u03ba\u03c4\u03b7\u03c3\u03b5 \u03c4\u03bf \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03bf \u03c3\u03c4\u03b7\u03bd \u0391\u03c4\u03b1\u03bb\u03ac\u03bd\u03c4\u03b7. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b1\u03bd\u03b1\u03c3\u03c5\u03b3\u03ba\u03c1\u03bf\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03bf\u03bd\u03bf\u03bc\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03b5 \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u0396\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1 \u0391\u03c4\u03b1\u03bb\u03ac\u03bd\u03c4\u03b7\u03c2.<\/p>\n<p>\u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b7 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03be\u03b5\u03bb\u03af\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 10\u03b5\u03c4\u03af\u03b1. \u03a3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c4\u03b9\u03c2 EZA LAGER, EZA PILSENER, EZA ALCOHOL FREE, PILS HELLAS, ODYSSEY RED, ODYSSEY DARK, ODYSSEY WHITE, \u03b5\u03bd\u03ce \u03b5\u03b9\u03c3\u03ac\u03b3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd GULDEN DRAAK. \u0397 \u0395\u0396\u0391 \u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03cc \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc 80 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03bb\u03af\u03c4\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03c1\u03c5\u03bc\u03ad\u03bd\u03bf \u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2, \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03b7\u03c2 \u03c7\u03ce\u03c1\u03b1\u03c2.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u03a3\u03b5 \u03bf\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc rebranding \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03bd\u03ad\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b7 \u03bc\u03c0\u03cd\u03c1\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bb\u03ba\u03bf\u03cc\u03bb \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc momentum \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1 \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03c5\u03c0\u03bf\u03bb\u03bf\u03af\u03c0\u03c9\u03bd \u03bc\u03c0\u03c5\u03c1\u03ce\u03bd, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf&hellip; 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